Posted by Paul Murskov Senior Marketing Consultant

Content Creation & Syndication: An Important Internet Marketing Method

While there are a variety of factors that weigh into your dental practice website’s search engine ranking, content remains one of the most important. As such, in order to increase your search engine presence it’s necessary for you to a) identify which keywords are the most important to your practice, b) create (or acquire) content that targets those keywords, and finally c) distribute or syndicate that content to maximize its impact on your search engine rankings.




Here are a few more details on how you can accomplish all of this for your dental practice:

1 - Choosing Keywords

This is probably the most important step of the process as incorrectly targeting phrases can result in traffic that is not interested in your dental services – and therefore is useless to your practice. When choosing keywords make sure to pick keywords that relate to your business and services and also have a considerable search volume. Here are a few tools you can use to help make the proper targeting decisions:

a. Google Keyword Tool
b. WordTracker

Picking the right keywords to optimize your website for will bring you to step 2.

2 – Creating Content

Having keyword rich content is essential to have on your website to get higher search engine rankings. There are various tactics that you can use to keep content on your site fresh and updated, blogging being one of the most popular ones. You can also add content in the form of FAQ’s or the like, to your website. The key here from a SEO standpoint is to include keywords in your content, as much as possible without sounding repetitive and “spammy.”

3 – Content Syndication

Once you have invested in creating or acquiring high quality content, one option to maximize its impact on your search engine ranking is to syndicate it across the web to give it maximum exposure. You can do this by submitting that dental content to high trafficked article directories that in turn will facilitate the crawling of your website by search engines for the targeted dental topic/keyword. One thing to remember is to make sure that you link the article back to your website, so readers and search engine crawlers can find the original source of that content. Some article sites include about.com, ezinearticles.com, as well as articlesbase.com just to name a few.

Happy Writing!!

Of course, if this all still seems like more work than you want to do, Yodle can help you create and syndicate content and optimize your website’s search engine rankings. For more information regarding Yodle’s organic offering, you can go here: http://www.yodle.com/packages/long-term-growth/