Posted by Evan PollockSenior Interactive, Marketing Specialist

Many people tend to put off going to the dentist until they are in desperate need of dental care. Why not take advantage of their procrastination and discover the wonders of an effective PPC campaign to market your emergency dental services? Many of my clients have had great success advertising emergency dental services. Not only are clients motivated to make an appointment right away, but they are also less likely to be as price sensitive.

A few reasons people make emergency dental appointments:

1. They are in too much pain and can’t handle it anymore
2. Their children need emergency dental care
3. They are on vacation and don’t have a dentist in the area, so they need to find one ASAP

Here are some tips for how to market Emergency Dental Care Services:

• Have a clear message highlighting your value proposition and call to action.
Ex: We offer 24/7 emergency dental care or same-day emergency appointments; call emergency line: 888-222-3333.




• Potential clients may not want to travel too far. Mention your location to attract relevant calls and patients.

• Use words in your ad copy that will help attract the patient to your dental practice: Ex: “gentle,” “experienced,” or “ultra-modern.”

• Want to make sure there’s very little doubt the potential patient comes in? Throw in a special offer. Sure, most likely you’ll get the client if you’re the only one in your area advertising emergency appointments – but what if someone else nearby is running a similar ad? Add a 10% off coupon or the like to make yourself stand out.

An emergency dental care campaign can work wonders for your practice!

Happy marketing!!!