Posted by Joel LafferSr. Director of Marketing at Yodle

Your website is the face of your business; potentially the first interaction most potential customers will have with your brand and of course it’s a very effective tool for ongoing communication with existing clients too. But a cluttered, unpleasant, or disorganized design can turn people off from your site and keep them from employing your services.

When you’re planning and designing your site’s look, our recommendations are:

1. Stay away from the glitz. Your graphics should illustrate your product and purpose. Anything else just distracts from the sale and creates confusion. When in…

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Posted by Joel LafferSr. Director of Marketing at Yodle

NursingSchools.net recently featured Yodle’s Dental Marketing Blog as one of its “50 Best Blogs In The Dentalsphere,” listed under the Advice & Resources section. The website frequently compiles lists such as “100 Best Men’s Health & Fitness Blogs.”

Congrats to all of our authors and a huge thanks to all of our readers for helping make this happen! Keep Reading!

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Posted by Joel LafferSr. Director of Marketing at Yodle

We know that more than 82% of US consumers are now searching online to find local services. As important as it is to have a strong presence in the organic and sponsored sections of the search engine results page (SERP), at the very least, every local business should claim its listing in the maps section of the search engines.

First off, here’s a little explanation regarding the maps sections in general. In order to capture local traffic more effectively, the well-known search engines, such as Google, Yahoo!, and Bing created special areas that help searchers find…

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Posted by Herman MallhiDigital Marketer

Just the fact that you are reading this blog means you are interested in online marketing for your dental practice. In this post, we want to educate you on lesser-known yet important aspects of PPC (pay-per-click) marketing we call the “The Keyword Mix” or “Keyword Pie,” which is essentially the actual group of keywords that you bid on when running a PPC campaign.

When thinking of your keyword pie, there are several buckets that keywords can be organized into:

Broad Keywords: Also sometimes…

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Posted by Joel LafferSr. Director of Marketing at Yodle

In effort to spread the word on dental marketing and help dentists around the country improve their current online campaigns, Yodle Dental is proud to announce that our posts are now readily available on http://dentistry.alltop.com/. The site, which considers itself to be a table of contents to the Internet, helps connect Internet users with blogs full of helpful information that they may not have discovered yet.

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