Posted by Evan PollockSenior Interactive, Marketing Specialist

Many people tend to put off going to the dentist until they are in desperate need of dental care. Why not take advantage of their procrastination and discover the wonders of an effective PPC campaign to market your emergency dental services? Many of my clients have had great success advertising emergency dental services. Not only are clients motivated to make an appointment right away, but they are also less likely to be as price sensitive.

A few reasons people make emergency dental appointments:

1. They are in too…

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Posted by Sara WesterburgSenior Interactive Marketing Specialist

In this economy, we all have to get used to trying a little harder. Finding creative ways to market your dental practice can be the key to producing results in a tough economic climate.

Getting clients in your office can be the key here, even if they only come in for a routine cleaning once every six months. Once you have a client in your office, as long as you provide an excellent patient experience, they will come back, and potentially consider more expensive procedures down the road – such as teeth-straightening aligner technology or veneers.…

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Posted by Laura IsenrichSenior Marketing Performance Analyst

One of the keys to attracting new dental patients with online advertising is a great website. Of course, the question is, what makes a great dental website? And how do you go about creating one (or turning your current site into one) so you can entice patients and turn them into clients?

Based on my experience working with dozens of dentists, here are 10 great things you can do with your website to help you effectively market your dental practice, build your credibility as a quality healthcare professional, and turn your…

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Posted by Joel LafferSr. Director of Marketing at Yodle

Welcome to the Yodle Dental Marketing Blog! Having gained expertise in online dental marketing over the years, and having spoken with many thousands of dentists on the phone, in their offices, and at dental trade shows around the country, we at Yodle are excited to have this opportunity to share with you and discuss marketing techniques that can help dental practices stay ahead of the curve in today's difficult business environment.

In case you aren't familiar, Yodle is a leading provider of local online advertising services, specifically designed to help…

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