Posted by Herman MallhiDigital Marketer

Web analytics are the tools used for gathering and analyzing the behavior of visitors to a website. As a dentist and more so as a business owner, you have goals for your website. Web analytics help you track your website’s performance against those goals, maximize ROI, and better target your advertising efforts.

The first step in putting web analytics to work involves choosing a provider. A variety of web analytics tools are available from a number of quality companies. Below you’ll find a list of some of the most used web analytics providers along with a little…

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Posted by Paul Murskov Senior Marketing Consultant

Content Creation & Syndication: An Important Internet Marketing Method

While there are a variety of factors that weigh into your dental practice website’s search engine ranking, content remains one of the most important. As such, in order to increase your search engine presence it’s necessary for you to a) identify which keywords are the most important to your practice, b) create (or acquire) content that targets those keywords, and finally c) distribute or syndicate that content to maximize its impact on your search engine rankings.

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Posted by Herman MallhiDigital Marketer

Google recently announced their AdWords Small Business Center: an AdWords resource focused on providing tips for small and medium sized business owners.



The site offers advice and articles on a variety of PPC advertising topics like: “Write great ads” or “Track your Results” among others. There are also links to the official AdWords blog and a discussion forum just for small business owners.

While we know that many small business owners don’t want to run…

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Posted by Joel LafferSr. Director of Marketing at Yodle

Whether you are first starting your online dental marketing campaign or you’re a seasoned pro continuing to sharpen your skills, there are bound to be a few instances where you have been flooded with unfamiliar jargon that you just can’t seem to make sense of. Therefore, instead of spending your time searching for the definitions of Internet-marketing related words when you could be fine-tuning your campaigns, take a quick look at this post to decipher some of the most commonly used terms—you may even want to bookmark this page for future reference as well.

Banner ad: A…

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Posted by Herman MallhiDigital Marketer

Although there is a lot that you can learn about online marketing from your own hands-on experiences, there is also a great deal to be discovered in this ever changing marketplace by reading blog posts from industry experts. We suggest the following 5 search marketing blogs that you should consider reading on a regular basis:

1. Google Webmasters…

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